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Shaping the Future of e-Commerce- How to Growt – is prime event to address major changes and new reality and value to business and lives, in the (more) digital world.

Join us on 26th November 2021, online



Value Creation and Service Delivery

We live in a digital world which provides platforms and springboards that are smooth, agile and progressive in the core of business and societal innovation and transformation supported by advanced technologies such as Internet, Web, social media and Artificial Intelligence.

Given the promise of the digital space in business, society and government today, we found that it is time for, government officials, business leaders, bankers, financial sector and E-commerce practitioners from Serbia and region of Western Balkans and SEE to meet /online/ on another edition of Money Fair Conference, and discuss and make sense of the digitalized life and modern technology- enabled business and government for value creation and service delivery.

How to Grow

E-Commerce’s growth is unquestionable, not just for the development of wireless technology, and huge savings for retail and business operating in this way, but, as well, for the impact of the COVID19 pandemic that forced customers and consumers, in this type of purchase.

After all, it’s unlikely that we will give up the comfort, value and experience that involve trading, finances, banking, education, delivery, and more and more of our life and business operation.

It may look like a great shift, and it is! Research presented at Forbes, done by Finaria (IT), shows that by 2025, the volume of e-Commerce will reach $ 3.4 trillion globally, and that by the end of this year it will reach $ 2.7 trillion.

Keynote Speakers

Tatjana Matić

Ministry of Trade, Tourism and Telecommunications, Serbia


Vladimir Vasić

Association of the Banks of Serbia

Secretary General

Sharon Gai

Alibaba Group

Director of Global Key Accounts

Marta Arsovska Tomovska

Government of the Republic of Serbia

Special Adviser to the Prime Minister

Dragana Stanić

National bank of Serbia


The Future of Experiencess

Shaping the Future of E-Commerce – How to Grow, offers inspiration through analysis, visions and examples of raising online business to a new level, giving  new value and experience to customers. Conceived as a podium of new trends that will be leading to further growth: e-payment, customer experience and customer relationship, ultra-personalization, Omni channel approach, AR / VR, artificial intelligence, social trade, payment methods, sustainability, as well as the impact of further development of e-Commerce on marketing and communication channels – the conference  will bring together visionaries of the most successful digital trade and banking platforms, IT experts, digital strategists, but also, leaders in delivery, distribution and logistics side from the Western Balkans.

The main speakers will be representatives of governments global leaders in e-Commerce, as well, as those who can share their successes as new business models. When it comes to e-Commerce, it’s always global at the end. And there are some good aspects coming out of that fact for local and regional business.

Shaping the Future of e-Commerce - How to Grow – Join us on 26th November 2021, online
Shaping the Future of e-Commerce - How to Grow – Join us on 26th November 2021, online

Some topics:

Why banks want to participate in e-Commerce

Smooth, frictionless and invisible payments

Future of e-Commerce, HOW TO GROW

How to make content sell and your platform stronger

Fulfilling the promise of intelligent buy / perfect delivery

e-Commerce, sustainable promise

Best practices and examples to be inspired


Opening Speech, the Governor of National Bank of Serbia, Mrs. Jorgovanka Tabaković, MFC 21

JOIN US ONLINE, Shaping the Future of e-Commerce, 26th November 2021, online

Shaping the Future of e-Commerce – How to Grow – is the prime event to address major changes and new experience and value to business and lives, we are experiencing in the digital world.